I don't recognise this myself, but I have seen photos of insects on it at other places on NatureMapr. Very pretty colour. Looked it up online but that species isn't there to select - Melaleuca decussata?
After visiting the local plant nursery I'm told that the "pink Kunzea" is very popular here as a garden plant and I think this is what this is. Kunzea ambigua. Who would have thought...?